Live streaming allows attendees to ask questions or leave comments on the chat while the event is taking place. Therefore, boosting interactions, and the willingness to answer comments (positive and negative) and questions in real-time demonstrates a commitment to transparency.
The value of live stream footage does not diminish after the event, all content can be shared and repurposed by uploading to social media platforms for a larger audience reach or used to create highlight reels or promotional content for future events.
Streaming technology is not frequently used by a lot of businesses as of now, so, If a one-time-only event is organized, marketing with live streaming can be a rare and unique opportunity to showcase the marketing prowess and technical know-how of your business strategy.
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